Because sometimes, the sweetest things come from a little shortage.
Nutella – that iconic chocolate-hazelnut spread we all know – was actually born out of lack.
Back in World War II, when chocolate was hard to come by, someone decided to stretch it with hazelnuts.
And the rest? History. (And maybe hysteria – as you’ll see at the bottom of this post 😉)
This is just one example of how many of our favorite foods came from a kitchen “oops” –
🍳 Butter
🥧 Tarte Tatin
🍗 Chicken Marengo (a battlefield creation by Napoleon’s cook!)
The list goes on – and so does the magic of turning necessity into deliciousness.
🌱 Why Vegan Nutella?
Many vegans still long for the original Nutella taste.
But... not only does it contain milk powder, it also uses palm oil – which comes with its own controversy.
So what’s the best solution?
💡 Create a homemade, plant-based version that satisfies your cravings – and makes you feel good doing it.
🥄 Two Vegan Nutella Versions – Pick Your Favorite:
1️⃣ The simple & delicious version:
Hazelnut butter (see recipe below), melted dark chocolate (no more than 60–70% cacao), maple syrup, vanilla extract, and a pinch of salt.
– Creamy, rich, and just sweet enough.
2️⃣ The healthier, scratch-made version:
Same ingredients – but you’ll make your own chocolate!
Don’t worry – it’s super easy. Just melt cacao butter and cacao mass (yep, in the microwave).
🍞 How to enjoy it?
- Spread it on a slice of warm sourdough
- Use it as a filling for gluten-free double Nutella cake
- Or just grab a spoon during those sweet emotional emergencies 🤗
💌 Try it, love it, and share the joy!
I’d love to hear how it turned out 💛
📌 Loved the recipe? Give it some stars! ⭐⭐⭐⭐⭐
It really helps boost the blog – and gives me the inspiration to keep creating delicious things 💛
RECIPE
Homemade Vegan NutellaEQUIPMENT
Nutella With Store-Bought Chocolate
Yields about 1 cup of nutella
- 3 cups raw hazelnuts
- 1 Tablespoon hazelnuts oil* or any mild oil, see note
- 150 grams vegan dark chocolate about 60% cocoa solids
- 1 tablespoon maple syrup or agave
- 1 teaspoon vanilla extract
- pinch salt
Nutella With Homemade Chocolate
- 3 cups hazelnuts
- 1 Tablespoon haselnuts oil* or any mild oil, see note
- 100 gram cocoa mass ⅔ cup
- 50 gram cocoa butter ⅓ cup
- ⅓ cup maple syrup or agave or by taste
- 2 tablespoon mild oil
- 1 teaspoon vanilla extract
- pinch salt
Nutella With Store-Bought Chocolate
- We start with hazelnuts butter: roast the nuts in the oven - 180 Celsius - 356 F for 10-12 minutes; just until golden; remove from oven, let cool for a few minutes; rub the nuts with a towel to remove the skin as much as possible.
- Place hazelnuts in a blender and process for 6-10 minutes (depends on your blender); blend until the mixture turns into butter, scratch the sides with a spatula from time to time.
- Add oil and process for about 30 seconds
- Melt the dark chocolate in the microwave, remove and stir in vanilla extract and a pinch of salt.
- Add the melted chocolate to the blender and process to combine. Taste an adjust sweetness if necessary.
- transfer to a jar and store in the fridge
- Serve the Nutella in room temperature
Nutella With Homemade Chocolate
- We start with hazelnuts butter: roast the nuts in the oven - 180 Celsius - 356 F for 10-12 minutes; just until golden; remove from oven, let cool for a few minutes; rub the nuts with a towel to remove the skin as much as possible.
- Place hazelnuts in a blender and process for 6-10 minutes (depends on your blender); blend until the mixture turns into butter, scratch the sides with a spatula from time to time.
- add oil and process for about 30 seconds
- Melt in the microwave the cocoa mass, cocoa butter and oil, remove from the microwave and add maple syrup, vanilla extract and a pinch of salt; mix well
- Add the melted chocolate to the blender and process to combine. Taste and adjust sweetness if necessary.
- transfer to a jar and store in the fridge
- Serve the Nutella in room temperature
- Sometimes the humidity level of the nuts is lower than usual, so you get a dry mixture. Adding the oil will ensure that the mixture turns into butter.
- You can make, with this delicious vegan Nutella, a mind-blowing Gluten-Free Double Nutella Cake.
😂 The chaos Nutella SPREADS over a discount lol
And you?
You'll enjoy your homemade vegan Nutella – no harmful ingredients,
promo price all year round –
and best of all? No pushing involved 😉
(P.S. Don’t miss the cheeky wordplay in the video’s title – it’s worth a smile.)
Watch the “Nutella discount spreads chaos” moment –
they’re not actually fighting... they’re even laughing. But yes, it’s total Nutella hysteria 😄
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